How to Create & Host a Webinar

webinar1As the Internet becomes more and more ubiquitous in the workplace, webinars – or what some refer to as “online seminars” – have become increasingly popular. Educators and marketers have embraced webinars as a forum for spreading their message; sponsors find their effectiveness and long shelf-life appealing; and attendees are learning to take advantage of their low cost and convenience.
If you haven’t introduced webinars into your marketing, customer service, or employee training efforts – whether you’re running a Fortune 500 company or a one-person operation – you may be missing out on a significant opportunity.

Understanding Webinars

Simply stated, a webinar is a multicast, interactive audio-video seminar over the web that offers the opportunity to give, receive, and discuss information. According to an ON24 survey, the average webinar in 2013 attracted 433 registrants. Almost one-half of sponsors participating (49%) in a 2013 poll by MarketingSherpa ranked webinars and webcasts as the most effective marketing tool they used, well above mobile apps (35%), blogs (27%), press releases (21%), and social media marketing (18%).
Webinars first appeared around 1994 and have become increasingly popular as costs of production have dropped and technology for communication with broad audiences has improved. More than 80% of the webinars in the ON24 study had in excess of 200 attendees, while 15.2% had more than 1,000 attendees.

It’s important to understand the distinction between webinars and other Internet-based forums, such as online meetings and podcasts:

Online Meetings

Also called web meetings, videoconferencing, teleconferencing, and virtual conferencing. In online meetings, a range of 2 to 30 participants are simultaneously involved in the discussion, which can be a corporate board meeting or project team discussion. Companies typically use online meetings for brainstorming, where participants familiar with a subject can provide input and discussion on the topic at hand.


Sometimes called webcasts, these are usually broadcast without interactivity. The word “podcast” is a combination of “broadcast” and Apple’s then-revolutionary “iPod,” which could play digital video and audio files. The availability of low-cost, high-quality cameras, as well as video and audio recording software, enables businesses of all sizes to advertise their products and services cost-effectively via this platform.

Benefits of a Webinar to Sponsor and Participants

Webinars allow sponsors to communicate a message to hundreds of participants in real-time. As a consequence, they are equally popular with educators and students, marketing professionals and potential customers, and business trainers and employees.
Their advantages include the following:
Read more . . .

Notices of New ContentSign up for automatic notices when Content changes

If you are interested in seeing additional posts, articles, or books as they are published, please join our email list. Your name and email will be secure and never available to any other party. You will never be asked for confidential information or solicited to purchase anything from this site.

You will never be asked to provide your Social Security number, Credit Card details, or Passwords.