Thinking, Fast and Slow

thinking fast slowA New York Times Best Seller and considered one of the best books of 2011 by Globe and Mail, The Economist, and The Wall Street Journal, psychologist and Nobel Prize winner Daniel Kahneman theorizes about the workings of our minds – how we think. Kahneman explains why we cannot trust our intuitions, but should learn to exercise judgment for better choices in our personal lives and in business.
Kahneman’s work suggests that we think with two different systems: system 1 is fast, intuitive, and emotional while system 2 is slower, more deliberate, and more logical. System 2 is also lazy, preferring to remain quiet unless consciously aroused. By understanding how the two systems work and where they overlap and conflict leads to more appropriate decisions to fit the situation and less unintended consequences with outcomes.
This is an easy book to read and provides the basis for a better understanding of how our brains work. Christopher Chabris, author of The Invisible Gorilla (another of my recommended books), calls Kahneman “the most influential psychologist since Sigmund Freud.” If you want to understand the human animal, this is a must-read.
Click here to buy or borrow the book on Amazon.