The Invisible Gorilla: How Our Intuitions Deceive Us

invisible gorillaNeuroscientists Christopher Chabris and Daniel Simons do a masterful job of explaining how our minds don’t work as we think they do. Building on the studies of previous researchers, Chabris and Simons develop a number of experiments to demonstrate the gaps in our logic and the unintended consequences that result.
 
The title of the book comes from a famous Chabris/Simons experiment where viewers of a six-man basketball game are so engrossed in the players’ movements and activities that they fail to notice a gorilla suit-clad student walk into the game who stops, faces the camera, beats his chest and ambles away. Their work explains why eye-witnesses are unreliable, how motorists hit motorcyclists in plain site, and why autism has been erroneously linked to childhood vaccinations.
 
It is a fascinating book and easy to read. Be aware, though, you will never again be comfortable talking on a mobile phone while driving.
 
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